Building and Leveraging National Brands for Business & Development

Doing well, doing good: leveraging national image to benefit sales, country of origin, humanity and the planet

Auditorium October 13, 2020 10:00 am - 10:45 am

Bookmark and Share

Simon Anholt

The session plenary session address how exporters, government and other stakeholders can better understand and leverage the image of their country of origin to enhance exports, brand equity, sustainability and global relevance.

Time: 20-30 minute talk plus Q&A

What you will learn and key takeaways:

  1. Why national image is important, and where it comes from.
  2. How it can be measured, managed and even enhanced.
  3. How it benefits exporters.
  4. How this links back to the good name of the country.
  5. Which other countries and companies have done this in the past, and what we can learn from their experiences.

“Connecting the Roots, Building Networks Together for Profit and Purpose”

This session is speaks to building networks between entrepreneurs, their country of origin, and consumers in order to create sustainable international commercial ecosystems that benefit trade, country of origin, humanity and the planet.

It is draws heavily on the presenters experience  working in Jamaica on exactly these issues with government, civil service, and civil society, including Rastafarians and other minority groups.

This session will provide useful information for helping attendees to act for driving results related SDGs # 8―SDG #8 Decent Jobs and Economic Growth through strong businesses; SDG 10―Reduced Inequity; SDG 16―Peace, Justice and Strong Institutions as well as   SDG 11 ― Sustainable Cities and Communities in home and diasporic markets.


Who Is It For?

This a is utilization-focused session, all levels can comprehend, use, and benefit.

It is suitable to general audience of entrepreneurs, other stakeholders in accelerating diaspora and home countries, as well as sustainable host cities.