Simon Anholt

Policy Advisor

Simon Anholt is an independent policy advisor who has worked with the Heads of State and Heads of Government of 56 nations to help improve their economic, political and cultural engagements with the international community, and by raising their profiles, to enhance their trade, tourism, diplomatic and cultural relations, talent and investment attraction. He is the world’s leading expert on national image and the inventor of the term ‘nation brand’. Anholt publishes the Good Country Index, a study measuring the impact of each of 163 countries on the rest of humanity and the planet. His TED talk launching the first edition of the GCI has passed ten million views and has been ranked by TED viewers as the fourth ‘most inspiring’ ever published. He is the founder and publisher of the annual Anholt-Ipsos Nation Brands Index and City Brands Index, which use a panel of 20,000 people in 20 countries to monitor global perceptions of 50 countries and 50 cities. Anholt’s latest book, The Good Country Equation, will be published by Berrett-Koehler in 2020.